Nike
As one of the world’s most popular clothing and sports brands, Nike uses its social platforms to deliver important messaging to further conversation, not just around sports clothing and apparel, but how the power of sport can unite and inspire people to take action in their communities.
Through the brand’s ‘How We Do’ campaign, audiences have been engaged by authentic and inspiring stories on the importance of inclusivity in all sports. In the world of boxing in particular, the brand followed content creator Nella Rose, along with friends, as they got involved with boxing at a local club in South London. The video and social content showed audiences that discipline, resilience and mental strength are required to succeed both in the ring and outside.
Huel
Huel has fast become a global leader in the world of sports nutrition. Launched by Julian Hearn, the brand was established to change the way people think about food and to offer a sustainable and eco-friendly product range of food and drink options.
The organisation’s innovative approach to social media has resonated with audiences globally. By featuring nutritional insights and motivational content, the brand’s social media continues to positively impact athletes and people trying to make healthier and more responsible food choices.
MyProtein
Since its launch in 2004, MyProtein has chartered its own path to becoming one of the world’s most empowering health movements, empowering people everywhere to live healthier and happier. The organisation makes sports nutrition and activewear accessible to everyone.
The brand’s online presence has grown exponentially thanks to campaigns like its ‘#RefuelYourAmbition’ challenge which encouraged followers to share their exercise goals and progress, no matter how big or small. These campaigns have inspired audiences and established the brand as one that keeps people and real life at the heart of everything it does.
NutritionX
NutritionX is a leading sports nutrition brand, trusted by elite athletes worldwide for its commitment to delivering products that enhance performance, recovery and overall wellbeing.
Through its online presence and social media campaigns, the nutrition company has reinforced its position in the sporting world, underscoring its commitment to promoting active and healthy lifestyles.
JD Sports
JD Sports is a leading global retailer of sportswear, footwear and athletic accessories. Established in 1981, the brand has become an industry powerhouse, with its diverse product offering and its extensive global presence.
Online, the brand leverages social media to promote community initiatives and humanising the sport of boxing through creative and engaging campaigns. JD’s past successful campaigns include partnerships with Matchroom Boxing and a partnership with boxing legend Anthony Joshua in the celebrated ‘Big Boxing Manifesto’.
Sky Sports
Sky Sports, a global broadcasting giant, continues to show that its impact goes far beyond the television and online. The broadcaster launched its ‘Kick It Out’ initiative, which includes creating educational content for sports fans, and boosts transparency and insight reports on a range of issues relating to diversity, discrimination and inclusion in sport.
Additionally, the media giant has become a leader in the promotion of gender equality, with women playing an ever-expanding role at Sky Sports. Its previous social media campaigns, such as 2021’s ‘Hate Won’t Win’, have seen the broadcaster celebrated for playing its part in making social media platforms a place for comment and debate that is free from abuse and hate.
TNT Sports
TNT Sports continues to provide fans with unforgettable sporting events and commentary, offering comprehensive analysis and high-quality production across its platforms. It is redefining the way fans engage with their favourite sports and athletes.
Ahead of its launch, TNT Sports released its ‘This isn’t just sport. This is everything’ campaign to celebrate the all-encompassing nature of sport, highlighting how sport permeates facets of wide culture. This campaign showcased how fans are at the forefront of everything the broadcaster does.
Wasserman
Wasserman Boxing is a leading force in the boxing industry, known for managing top-level clients and promoting high-profile events. As part of the Wasserman agency, the organisation has been a key player in shaping the boxing landscape as we know it today.
The brand has utilised the power of social media to build excitement around fights, promote emerging talent and drive interesting conversation within the boxing community.
Montirex
Montirex, the fastest-growing sportswear brand known for creating high-performance, stylish apparel, kicked off a new campaign earlier in the year to tackle mental health issues among young men.
The brand’s ‘Break the Wall’ campaign is in support of CALM (Campaign Against Living Miserably) and uses the power of sport to encourage friends to check in on each other when they come together to play, watch and enjoy sports.
Rival Boxing
Rival Boxing is a premier apparel boxing brand known for producing innovative boxing equipment and apparel. Founded in 2003 in Canada, the brand quickly earned an incomparable reputation for excellence by focusing on craftsmanship and fighter-focused designs.
Beyond the ring, the organisation has found its niche in its personalised and inspiring approach to social media content and campaigns. Showcasing behind-the-scenes footage, product demonstrations and involvement of some of the sport’s top athletes, Rival Boxing has fostered a sense of community that resonates with boxing fans globally.