Brand of the Year

Ladbrokes

The brand Ladbrokes is synonymous with betting and gaming, and since its founding in 1886, it has established itself as the hallmark brand of the industry.

It is one of the world’s leading betting and gaming enterprises online and also remains a market leader in retail with more than 2,700 stores operating across the UK, Ireland, Belgium and Spain. The organisation is committed to responsible gambling and actively promotes safe betting practices, adhering to industry standards and supporting initiatives to protect customers.

Ladbrokes’ dedication to integrity and innovation continues to position the brand as a trusted and respected leader in the gaming and betting industry.

Lucozade

Launched in 1927, Lucozade is one of the world’s leading energy and sports drinks brands known for its hydration and energy replenishment. With its diverse range of products available, Lucozade has become a staple brand in the world of sports and fitness, offering scientifically formulated drinks to enhance performance and recovery.

The brand continues to align itself with major sporting events and sponsorships across boxing, football and other sports. It is also dedicated to sustainability and community engagement, particularly through its support and promotion of grassroots sporting programmes.

Bet365

When it comes to online gambling, Bet365 is one of the most successful companies in the world. Founded in 2000 by Denise Coates, the organisation has grown to become a global leader in sports betting, offering a comprehensive range of services.

Alongside its commercial success, Bet365 is committed to promoting responsible gambling and has implemented robust measures to protect its customers and ensure safe betting practices.

Applied Nutrition

Applied Nutrition is the UK’s fastest-growing sports and active nutrition brand. The organisation is dedicated to providing high-quality supplements that enhance athletic performance, recovery and overall health, and has fast become the go-to, trusted brand of leading sports stars globally.

The organisation has achieved global success with its products available in more than 60 countries across the world, supporting athletes from all sports and levels, from grassroots right through to professional athletes.

TNT Sports

TNT Sports is a leading broadcasting network renowned for delivering premium live sports coverage across the UK and Ireland. First launched in 2023, TNT Sports replaced BT Sport as part of a newly established strategic partnership between Warner Bros. Discover and BT Group. The network broadcasts an extensive range of top-tier sporting events.

TNT Sports continues to provide fans with unforgettable sporting events and commentary, offering comprehensive analysis and high-quality production across its platforms. It is redefining the way fans engage with their favourite sports and athletes.

Reebok

Founded in 1958, Reebok is a globally recognised sportswear and footwear brand with a rich history in athletic performance. Known for its iconic designs and branding, the brand has been at the forefront of fitness and sportswear, catering to athletes across a range of sports.

Over the years, the brand has forged a strong connection with the boxing world, providing high-performance boxing apparel designed specifically for the sport. Reebok’s dedication to athleticism and enhancing sportsmanship continues to make it a key brand in the sporting world and beyond.

Freeths

Freeths is a leading law firm in the UK, known for providing expert advice across a wide range of sectors.

The firm has been built on solid foundations of integrity, entrepreneurialism and expertise, which has helped it grow into one of the largest, full-service law firms in the UK, with 13 offices and more than 1,200 colleagues. Its innovative approach to legal services has solidified its reputation as a forward-thinking firm, consistently ranked among the UK’s top law firms.

MyVitamins

MyVitamins is a leading UK-based health and wellness brand, specialising in vitamins and supplements designed to support a balanced and healthy lifestyle. The organisation prides itself on keeping things simple because in their words ‘health and happiness shouldn’t be difficult’ – we agree.

Since its founding, the brand has been dedicated to empowering individuals to take charge of their health, providing expert guidance and science-backed formulations to deliver products of the highest standards of quality.

Cleto Reyes

Cleto Reyes is a global powerhouse in the world of boxing, recognised for producing some of the finest handcrafted gloves and apparel used by boxers at all levels of the sport.

The brand was founded over 70 years ago in Mexico by amateur boxer Cleto Reyes Castro, a move which proved to be his biggest victory. In the years since, the brand has established an unmatched reputation for quality and durability and their products have been the choice of many boxing legends throughout history.

Sports Direct

Sports Direct is a major sports retailer in the UK, known and loved by many, providing customers with everything they could want for countless different sports.
The brand caters to both professional athletes and everyday fitness enthusiasts.

The brand’s network of stores across the country and extensive online presence have ensured it is the go-to destination for sports and active lifestyle products at competitive prices.